Audits

Customer satisfaction.

Question: How do you know if your client is happy with the service or product that you have sold them? Should you ask them? You should but you had better know the answers before you ask.

In fact, by asking the question you will be triggering either a positive or negative satisfaction response in your clients mind that they will remember. You had better be triggering a positive emotional response in them. Too often that is not the case. Customers usually have a difficult time defining their dissatisfaction. They'll focus on some point that they can remember but they cannot usually tell you what the overall problems are.

You need an audit if you really want to know how to improve your product or service in a manner that raises customer satisfaction. There is one thing that you can count on, industrial designers know how a product and service should be. As a profession, we are the most critical people in the world because we understand how people evaluate and use things and how things should be.

At Dan Taylor + Company, we provide several kinds of audits:

Competitive - Do you know how you stack up against your competition?

Cultural - Is there a cultural component to our product or service that offends?

Design - Is there room for improvement in the design?

Manufacturing - Can we build this product better, faster and at a lower cost?

Product - Does the product behave as expected for the client? Do they want the product to be different in any way?

Service - How is your service lacking? How can you improve your service to your customers?

All of the above are important aspects to improving customer satisfaction. You would be surprised what we have learned and how we have helped improve the products and services of our clients from the perspective of both the consumer and profitability.

We know more about household appliances, cars, electronics, furniture, hotels, motorcycles, office environments, restaurants, toys, kitchen utensils and cultural sensitivities than almost any other firm in the world.

It is the very rare business that would not benefit from an audit by ust. We can provide an audit that will add very specific and useful information to your product or service. We can guarantee that you'll learn things that you didn't know before our audit. If you chose to use the audited information constructively, you can be sure that both customer satisfaction and your profitability will rise. Don't forget that the high customer satisfaction translates into "repeat business" and "word of mouth recommendations".

Let the folks at Dan Taylor + Company show you how to keep your existing clients and have them become your biggest supporters and promoters!

Contact me if you would like to discuss a potential audit.